In February 2026, Hone Health transformed New York City's Grand Central Terminal into the site of a bold cultural statement with its "Death to Midlife" campaign launch. Throughout the day, a rotating lineup of comedians took the stage to deliver satirical eulogies for the word "midlife," keeping commuters engaged with humor and spectacle. The immersive installation featured an open casket, a communal "Bury a Word" station where visitors could discard outdated age labels like "over the hill," and a free "Shot of Life" juice bar symbolizing vitality. The day culminated in a featured performance by comedian Whitney Cummings, whose headline eulogy roast marked the official funeral for the term, driving home the campaign's mission to reframe how society talks about aging.